Comments and last publications in media

• Immunity from Covid-19 myths spread

  29.12.2021

  Grantee: Civil Society Organisation Volyn Foundation    

  Implementation Project Area: Volyn region  

  Project Period: 04.01.2022 — 29.07.2022  

  Project status: сompleted.   

  Aim of the Project: increasing of vaccination rate against Covid-19 in Volyn region 

  Additional Information: local media and popular Volyn social media pages analysis testifies the lack of trusted information regarding Covid-19 and immunisation. Frequently, authors publish reprinted materials from official authority sources that are not adapted to the needs of audience; and their materials are submitted in the format of dry statistics. Also, there are many examples of inaccuracies - false addresses, wrong hours of work of vaccination points; lack of high-quality, interesting publications and translations from the European and world medical sources; lack of simple dialogue authorities-specialists-citizens. Volyn requires region-centric trusted available information campaign on immunisation against Covid-19.  

  Within the Project, in order to support immunisation information campaign will be held. Project activities are oriented to the widest possible audience of the Volyn region. Since the information campaign will take place in cooperation with the Volyn Internet Media, radio and popular platforms for podcasts, the main characteristic of the audience will be access to the worldwide internet network, and according to the official statistics, more than 50% of the adult population has access to the Internet in Volyn region. Within the target audience, special category is 18 to 35 years young people as they are the most active listeners of podcasts in Ukraine. A new and modern format for submitting information in the form of podcasts will help to engage young people in the information campaign effectively.   

  As a result of the start of large-scale war of the russian federation against Ukraine, the aim and objectives of the project have been modified. 

  Name: Small steps towards a great victory  

  Modified aim of the Project: to improve awareness of citizens of Volyn, Ukraine and abroad about new important aspects of life in wartime in Ukraine (fighting fake news, advice for adapting to life in the conditions of the state of war and recording of experience). 

  Additional Information: 

  The project activity is divided into two directions: 

  1. Preparation and publication of articles on media education under wartime conditions and advice from specialists to adjust life to war conditions (in total 10 publications volume 250-300 words).  

  2. Preparation of 6 video interviews with volunteers, temporarily displaced persons and military personnel in order to disseminate and record an important new experience of life in wartime conditions in Ukraine. Translation and subtitles, video length of about 10 minutes each. 

  Project results: 

   

  • 7 articles, 6 podcasts recorded, 14 social media posts on the importance of COVID-19 vaccination topic were created and posted.  

  • 10 articles on aspects of life under martial law were published and 6 video interviews with volunteers, community and cultural figureswererecorded. 

  • More than 10,000 views of the article on the website and more than 5,000 views on social networks  

  • More than 50 posts on social media